Logitech is a world-leading Swiss company focused on innovation and quality, Logitech designs products and experiences that have an everyday place in people’s lives. Founded in 1981 in Lausanne, Switzerland, and quickly expanding to the Silicon Valley, Logitech started connecting people through innovative computer peripherals and many industry firsts, including the infrared cordless mouse, the thumb-operated trackball, the laser mouse, and more. Now, Logitech has developed into a multi-brand company designing products that bring people together through music, gaming, video, and computing. Brands of Logitech include Logitech, Logitech G, ASTRO Gaming, Ultimate Ears, Jaybird, Blue Microphones, and Streamlabs.
We started working with Logitech in 2020 and we launched a campaign for their social media audience focusing on Ramadan 2021. The idea was to engage existing and new Logitech audiences through a campaign where they could get localized wellness tips during Ramadan (fasting) in Bangladesh as well as productivity tips while working from home (due to lockdown).
1. Key goal was to focus on promoting health, wellness, and productivity while addressing Ramadan essence (fasting) and lockdown effect (home-office situation).
2. We promoted proven wellness tips which are common practices during Ramadan to be physically and mentally fit.
3. We promoted productivity tips for home-office situations that did include both health, posture, and other tips.
4. We also co-promoted 3 wireless products and showcase the affiliation with the awareness product and lifestyle situation of our audiences.
We designed a campaign logo to relate to the theme.
CHECK THE CORE CAMPAIGN POST FROM HERE
We co-promoted Logitech M337 Bluetooth Wireless Mouse, K380 Wireless Multi-Device Keyboard, and MK235 Wireless Keyboard & Mouse Combo.
You can see all the creatives for Logitech Ramadan Wellness Campaign from here
If you’re looking for an engagement campaign that can build awareness, engage your audience organically through digital media. Contact us for a consultation.
