Online Advertisement for Thai Elite Residency

Media Buying for Thai Elite Residency

International residence and citizenship advisory firm Henley & Partners and the Thailand Elite Residence Program — managed by Thailand Privilege Card Company Ltd. took over the responsibility of promoting the program in 2017.

The program, which is the first of its kind worldwide, offers unlimited access to the jewel of Southeast Asia as well as a range of special VIP privileges. It was initiated by the Royal Thai Government for the purpose of attracting wealthy global citizens, families, investors, and entrepreneurs who want to spend extended periods of time in the country and take advantage of its beneficial tax regime and its affordable yet exceptionally high standard of living.

Challenges

The Thailand Elite Residence Program provides a multiple-entry visa to qualified applicants, allowing them to visit and reside in Thailand for a period of between five and twenty years, at a one-time cost of between THB 500,000 (approximately USD 16,000) and THB 2.14 million (approximately USD 68,000), depending on the option chosen. The program includes seven different options, which vary in the benefits, costs, and validity periods associated with them. The most popular options thus far are the five-year Elite Easy Access, the five-year, multi-person Elite Family Excursion, and the twenty-year Elite Superiority Extension.

While the program was already attracting a good number of applicants, the challenge was to increase the number for the year 2018 to ensure YOY growth.

Solution

We planned the strategy, time frame, communication method, demographic research of the local market for both Facebook & LinkedIn, created multiple custom targeting for each social channel and used different Ad methods (Text, Sponsored Ad, Ads with pictures & other creatives). More than 10+ Ad set was created with multiple Ad deliveries.

The final creative were suggested by the client. We focused on creating the appropriate local targeting by brand persona research while running & optimizing their ad in real-time.

Impact

After the campaign ends, Henely & Partners published that they achieved Record Growth for Thailand Elite Residence Program.

According to their words:

The 2018 year-to-date results also show tremendous promise: March was a record month in the program’s history, with 161 new residents on-boarded. “This monthly figure is over half the number of residents on-boarded in a whole year before Henley & Partners started promoting the Thailand Elite Residence Program,” says Volek. “These results are a testament to what can be achieved when like-minded stakeholders join forces in pursuit of a shared vision.”

Check their press release from here.