The real estate industry in Bangladesh has had some interesting ups and down over the past decade. Nonetheless, the competition in this sector is increasing in Bangladesh and so, these days you’ll need expert online and offline marketing skills as well as do something outside-the-box to set yourself apart from the pack.
So, here are 5 effective real estate marketing ideas:
1. Offer Home Valuations to Capture Seller Leads
Potential sellers usually want to know how much their home is worth. Integrate a home valuation tool into your website and capture seller leads.
Here is an example of what this might look like on your site:
Once your visitor enters their address, they’re prompted to provide their email address and other information in order to view their home valuation report. After they provide this information, you have a new seller lead to contact.
Even if they refuse to sign up through email, you can follow-up through regular mail because your home valuation software has already captured the physical address.
2. Provide a complimentary moving truck
This is a unique way to stand out in your local market. Invest in a moving truck with your branding on the side. Offer it to your clients after they purchase or sell their home. Your business benefits from additional branding and advertising every time your clients put the truck to use.
Get creative when clients don’t need your moving truck. Park it in parts of town that benefit you with high volumes of vehicle and pedestrian traffic.
3. Use Instagram Stories
As social media marketing is flourishing in Bangladesh, the key to building your brand on Instagram (and all social media platforms) is to become great at getting your followers to engage with you. Instagram Stories provide you a method for generating engagement and gaining brand recognition in the process.
One way to use Instagram Stories is to run a giveaway or contest. Direct followers to take screenshots as they listen in to your IG Live segment and direct message you those images. Choose a winner and give them something fun or helpful (a free book about qualifying for a loan, for example).
Cross pollinate your social media channels with the above method. Use it with your Facebook Lives or tweets and get your FB and Twitter followers to discover you on Instagram.
4.Create a referral system
While you build your online presence and lead-flow, don’t forget about getting referrals from happy clients. One of the easiest ways to get referrals is to simply ask. Focus on providing your prospects a smooth transition throughout the entire home buying process and then ask them who they know.
Staying focused on providing ongoing tips and helpful content to email subscribers will foster more referrals. Send periodic content to your clients that provides home owner tips. This high touch follow-up keeps you “top of mind” when past customers hear that friends and family are looking to buy a home.
5. Engage in Content Marketing
Content marketing is a great way to draw in visitors to your website and blog. To do this, you need to identify external sites where you can market your content. This involves building useful and relevant content on popular authority sites, which link back to similar, but unique, useful and relevant content on your site.
You can learn more about content marketing here.
In short, you should leverage sites like Quora (Quora in Bangla can be a good option for marketing your real estate business in Bangladesh), LinkdeIn’s publishing platform, Medium and others to market your content. However, you’ll first need anchor content, or content that’s built on your own site to draw visitors to. That’s one of the main premises behind content marketing.