What catches our attention does not always cross our minds. Currently, a majority of the content available online is videos. Worldwide 7 out of 10 marketing professionals are making video content to gear up their marketing game.
With the rise of several agencies in Bangladesh for over a decade now, every company is also focusing on video content. Even though currently, companies are also getting their in-house agency.
Why engaging your audience with content is important?
Nowadays, most marketers put more emphasis on how they can enhance the scope of the content. More views mean more reach and more customers. This convention may be true, but it will only boast if a marketer optimizes videos for people before optimizing them for algorithms. The most significant determinant of whether your audience should act is resonance, and whether your video will resonate with your audience is your video creativity. So, even if your video reaches thousands and millions of people, it won’t persuade anyone to take any action you prefer unless you can engage them with the whole thing.
How to make a memorable video that works for your business
Here are some tips for crafting your videos that resonate with people and their minds:
- It’s always more appealing when you tell your audience a story.
- Create a stimulating title.
- Evoke positive emotion.
- Make it mobile-friendly.
- Take care of SEO.
- Make your video sticky.
How to make your videos sticky
Brothers Chip and Dan Heath mentioned a model for making thoughts “sticky” or, in other words, digestible, memorable, and compelling in their book. The Heath Brothers noticed that a “sticky” idea usually follows six principles:
- Simple: its core message must be easy to grasp.
- Unexpected: it should break cliche and evoke enough curiosity to grab someone’s attention and hold it.
- Concrete: it should be vividly painted in people’s minds.
- Credible: it should be supported by evidence.
- Emotional: it should have a purpose and relate to people.
- Story-driven: it should tell a story that inspires people to act.
Viral Video for Your Inspiration
A lot of videos are being produced every day. But few are being remembered. Be it TVC, OVC, or music video, any video may go viral. Here are a few examples of Bangladeshi viral video content and why they were made to stick:
“Made to stick” elements: Relatable, Unexpected, Groovy
This video is a mash-up song containing all the viral incidents and videos throughout the year 2018. If you start watching this one within the first 30 seconds, you’ll know what this video is all about. This couldn’t get any simpler, right? Random comedic acts make it entirely unexpected and funny at the same time.
“Made to stick” elements: Simple, Emotional, Concrete.
This TVC is a sequel to a very popular old Berger TVC. It touched everyone’s heart and went viral because of its homely warmth. Despite airtime of a minute and 25 seconds, this TVC has a simple message that promotes the longevity of Berger Paints. Starting from a newly wedded couple’s home decor plan to their anniversary gives it a favorable emotional flavor. By including clever details, they can sear their video’s message into your memory and prompt you to buy their products. That makes this video a concrete one.
“Made to stick” elements: Questionable, local, relatable.
The video created a mixed reaction among moviegoers. People talked about both good and bad about it. And that’s the point of being viral. Be it good or bad, it has to reach your palms and cellphones. Because no marketing is bad marketing. This OVC is pretty simple and clearly shows the promotion part of the upcoming Deadpool movie. With a comedic touch, the OVC resonated with viewers through humor. There’s a story that tells us Deadpool is in town, so you might wanna show up in Cineplex.
Do you need to discuss concepts to make your content and business viral? Take a consultation with us to roll out an online or offline viral campaign.