With major brands in Bangladesh, like GP entering Tiktok definitely shows that TikTok is going to be one of the most famous platforms for marketing here.
However, since it’s going to be the next big shot soon, we have decided to put together the 5 best ideas that can help you to boost engagement on your TikTok videos.
Let’s get started.
1. Show your product in action
TikTok is an ideal platform to show off your product. Make it look fun or irresistible. That’s exactly what TikTok is about—creative bite-sized video content that engages and entertains your audience.
Check out how Spikeball shows off their product in action:
This TikTok shows a group of people having a blast playing their game (think volleyball meets four-square). This unique game will pique viewers’ interest to learn more or buy the game for themselves.
Find creative ways to show off your products and how other avid fans are using them.
2. Prove if viral TikTok hacks work
The last one was about viral food hacks and recipes. Now we’re talking about life hacks. And again, consider how these can be related back to your brand.
For example, Elf Cosmetics tried a viral TikTok hack for applying eyeliner using one of their eyeliner pencils:
Have someone on your team try out the viral hack with your products. Or create a “reaction video” of your team reacting to others on TikTok trying these viral hacks—whether they were successful or not.
If accompanied by catchy music, funny commentaries and authentic results, this type of TikTok video can become very addictive and fun to watch.
3. Give short tutorials
While TikTok has just increased the maximum video length to 10 minutes, the majority of users scroll the platform to quickly digest bite-sized video content. Short tutorials are one of the best ways to use this platform for educational content.
Take a look at this great example of a quick, 20-second Microsoft Excel tutorial:
How can you emulate this for your own brand?
If you’re a SaaS organization, create quick video tutorials showcasing cool shortcuts or smart tips in your tool that users may not know about. This TikTok video type can also be great for showing how to make the most out of your brand’s products or services.
Get creative, and don’t bother with voiceovers. Let the video do all the talking so you can add a catchy sound byte to engage your audience even more.
4. Participate in TikTok challenges
Challenges are another big part of TikTok’s video types. People love to hop on different trending challenges, and finding some that relate to your brand can be just another way to resonate with your audience.
Look at the “Pen and Cup Challenge.” People say they’re going to do something, throw a pen at a cup, and if the pen lands inside the cup, the person has to follow through on the action they said.
Reebok posted a creative version of this challenge on their own TikTok:
5. Work with TikTok influencers and content creators
Many TikTok users with large audiences work with brands to create sponsored or collaborative content. Consider expanding your marketing strategy and allocating some of your budget for TikTok influencer marketing.
You can post these videos from your own TikTok feed like Chipotle did here:
If you find videos that are mentioning your brand (lucky you!), you can also get permission to re-share that onto your own channel. However, the best way to work this into your strategy is to start researching and reaching out to influencers that have a similar audience to your own and working together on a partnership.
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