Logitech is a world-leading Swiss company focused on innovation and quality, Logitech designs products and experiences that have an everyday place in people’s lives. Founded in 1981 in Lausanne, Switzerland, and quickly expanding to the Silicon Valley, Logitech started connecting people through innovative computer peripherals and many industry firsts, including the infrared cordless mouse, the thumb-operated trackball, the laser mouse, and more. Now, Logitech has developed into a multi-brand company designing products that bring people together through music, gaming, video, and computing. Brands of Logitech include Logitech, Logitech G, ASTRO Gaming, Ultimate Ears, Jaybird, Blue Microphones, and Streamlabs.
We started working with Logitech in 2020 and this February, we launched a campaign for their social media audience focusing on International Mother Language Day. This was a weekly campaign and the idea was to engage the audience with the essence of writing in Bangla more on social media while cross-promoting Logitech K120 Bangla Keyboard.
1.Key goal was to reach and engagement and our primary aim are to get more brand awareness and integrating local culture with Logitech products.
2.The secondary goal was to drive K120 product visibility through the product posts and link to the official online store on Daraz.
We designed a campaign logo to related the theme to Language Day. Which was followed by a series of teaser posts to entice the audience about upcoming campaign rules.
The idea was to get two-liner comments from the audience which could make their loved ones happy. It could be a song, poetry anything to celebrate international mother language day and to encourage the audience to write more and more in the Bengali Language.
We co-promoted Logitech K120 Bangla Keyboard alongside the teaser and core contents.
and the response was overwhelming:
If you’re looking for an engagement campaign that can build awareness, engage your audience organically through digital media. Contact us for a consultation.