ZenBook Pro Duo Laptop Digital Launch for ASUS
AsusTek Computer Inc or ASUS is a Taiwanese multinational computer and phone hardware and electronics company headquartered in Beitou District, Taipei, Taiwan. Its products include desktops, laptops, netbooks, mobile phones, networking equipment, monitors, WIFI routers, projectors, motherboards, graphics cards, optical storage, multimedia products, peripherals, wearables, servers, workstations, and tablet PCs. Asus is the world’s 5th-largest PC vendor by 2017 unit sales.
We planned and executed the biggest laptop launching event of the country through digital media platform with ASUS for their innovative world’s first dual screen laptop ZenBook Pro Duo. From Ideation to management. We built anticipation through social media teasers, planned media buying, celebrity engagements, online videos, testimonials, partnering with youtube reviewers and livestreaming the event from another city.
Resulting big media traction – the laptop was featured in 20 maintstream online and print media’s the next day. 10+ youtube reviews on the launching date and curiosity among the audiences.
Social Media Management, Media Buying, Campaign Ideation,Google Ads, Celebrity Management, Video Production, Youtube Review Management, Public Relation