AV & Social Media Management for Abrars Designer Jewellery
Abrars Designer Jewellery is a legendary name in Bangladeshi handcrafted and premium jewellery segment and the history goes back in the 90s.
The jewellery from Abrars includes handcrafted masterpiece design that exclusively available in Abrar’s Designer Jewelry Store. Specialized in designing Minakari Jewelry, Stone Jewelry, Antique Gold Jewelry, Kundan Jewelry & Gold plating silver jewellery with semi-precious stones.
We were assigned to revive the age-old brand that still has a very loyal customer base primarily from offline sources. While they already had a minimum social presence, our idea was to re-invent the brand & their message through a new line of social content that symbolizes the aristocratic and elegant vibe of the product.
We were planning to revive the old content (from the 90s) by refreshing them with modern adaption. We also oversee the project of the new photoshoot with the renowned photographer from Calcutta Neelutpal Das Photography and later on they were used to make new social content and Audio Visual for the brand.
We also ran a series campaign to increase the growth of the online audience through Facebook Advertisement. The campaign ran till 3 months, and later on, the new and refreshed image was undertaken by the internal marketing team.
Social Media Content, Audio Visual, Photography, Digital Media Buying
September 30, 2017