What is an SEO tool?
Search engine optimization (SEO) tool, or organic search marketing tool, is designed to improve the ranking of websites in search engine results pages (SERPs) without paying the search engine provider for placement. These tools provide SEO insights to companies through a variety of different features, helping identify the best strategies to improve a website’s search relevance. Many tools also offer competitor data and broad industry analysis.
SEO tool is often used by product and marketing teams, as well as SEO specialists, to identify areas for improvement on their web properties that could help produce higher rankings in search engines such as Google, Yahoo, and Bing.
Now, the dilemma faced by SEO professionals is which tools are best for the desired results. Dozens of such tools are already available to them, but not all of them are equally effective when it comes to achieving the traffic goals.
So, to help you out, here are the top 6 SEO tool that every business of Bangladesh should be using.
1. Google Analytics
Showcases Essential Data.
Google Analytics empowers users with essential analysis data about marketing tactics and their performance. With this information in hand, you can continue with the tactics or make improvements. You also come to know about the marketing tactics that will work well for driving leads. This free tool is a way to achieve more sales conversions.
It is also an excellent tool to look into your visitors’ behavior on your site. If you find out that they leave your site early, you can then revise your strategies or even redesign your website. The analytics tool gives insight into your visitor’s preferences about the content type. Once you know which type of content they like the most, it will help in recreating your content marketing strategies.
2. Google Search Console
Gives Insight Into Site Performance.
Google Search Console previously known as Google Webmaster Tools, is yet another free SEO tool from the repertoire of Google. This site is especially useful in giving advanced warnings and alerts about anything going wrong with your website. It provides users with a lot of valuable analytical data to review their website’s performance.
The platform allows users to have access to crucial data such as keyword rankings that lets them know where their website ranks for a particular keyword. Users also get to know about the number of clicks per keyword. One of the most useful data users can access is how many times the site was visible to the users for each keyword.
Users also can see the click-through rate when their website shows up for visitors. This means you can find out how many viewers who saw your website link and actually clicked on it to visit your website.
3. SEMRush
Optimizes and Creates Content.
SEMRush is one of the popular SEO tools amongst bloggers. They use this site to create and optimize content. The site allows them to know which content is mostly wanted by the audience. They can then create blogs for their target audience. This site allows you access to profitable keywords.
Another reason for the popularity of SEMRush is that you can use it simultaneously for many sites. So, for example, if you own a corporate website as well as a personal blog, this tool will work for both the sites at the same time.
You should also explore this site to know which trends are emerging up in your business niche. You can identify and target them with the right keywords. Besides these features, SEMRush also lets users check backlinks and rankings.
4. Ahrefs
Analyzes Backlinks and Search Results.
If you want serious backlinks and SEO work done for your website, then Ahrefs is the right choice. The platform has a whole package of backlink tools.
The first step for using Ahrefs is to find out where your website stands. You can analyze your site to find out if its backlinks profile is right. The backlinks should be from credible and legitimate websites.
In case, there are many backlinks from spammy sites; Google may punish your site. That means ranking higher in search results will become increasingly difficult for your website. Therefore, Ahrefs helps detect those undesirable backlinks so that they can be easily removed.
Ahrefs is also a useful tool to know more about your competitors’ backlinks. You can easily find out where are they getting their backlinks from. This will help your business come out with a winning SEO strategy.
5. KeywordTool.io
KeywordTool.io is one of the most popular keyword tools, probably because it’s shockingly simple to use and the interface is easy to interpret. The program scrapes data from Google’s KW Planner and other sources to give you all the data that you need to decide on which keywords you are going to target.
Without a keyword tool, you are shooting blind. It’s crucial that every SEO knows what keywords they want to rank for and how competitive those phrases are.
6. Moz Local
Manages New and Duplicated Data.
Moz Local is particularly helpful to audit citations quickly. With this tool, users can find out about the consistency of their information across various directories. The listings alert feature helps users know on the spot if their listings have been edited, or if other sources such as Google are showing incorrect information related to their business.
Moz Local will also let users know if any duplicate listings are causing the lowering of the website’s ranking on the SERP.
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