The healthcare industry in Bangladesh is always changing. And so are the ways that patients find new providers and facilities. In this era of the internet, it’s obvious that healthcare organizations find ways to meet their target patients where they are –online and through search engines. That’s where a healthcare marketing strategy comes into play.
If you want to reach and engage more patients, you will need to include a variety of tactics in your strategy to ensure that your brand is visible when and where patients are looking for practices like yours.
Here are 6 marketing strategies for your healthcare business:
Create a Promo and Send to Current & Past Patients
Go for the low hanging fruit! Retargeting past and current patients to promote services and procedures is an all too often overlooked healthcare marketing tactic.
Current and past patients are a great way to boost select services for medical practice and increase high revenue procedures. Existing and previous patients have used your services before and may not know about the benefits of other procedures offered by the practice or may need a reminder.
Appeal to them and reward them by building patient loyalty with unique and exclusive promotions just for existing and past patients.
Often healthcare marketing promotions in Bangladesh are focused on just bringing in new patients, but applying them to existing patients increases the value per patient and boosts sales as well as patient loyalty. When the practice marketing promotions focus on attracting new patients, they tend to be low commitment patients and low revenue procedures involving a longer sales cycle and more touchpoints to close.
Promotions explicitly designed for current and past patients eliminate the long sales process and tend to be the higher revenue procedures and packages. Focusing marketing efforts on previous patients can be highly successful due to the fact they are your ideal target and have the confidence in your capabilities as a physician and are more likely to return.
Start Generating Reviews for SEO
Patient reviews can be a great way to promote visibility and credibility in your medical practice.
One of the top-ranking signals for Google Local 3 pack on mobile devices is the number of reviews and the quality of those reviews. As a dentist, if you wish to show up above the competitor down the road focus on generating new patient reviews.
You want to make the patient review process as easy and painless as possible. You don’t want to overcomplicate the reviews process, so they don’t get distracted or are less inclined to leave a review about the doctor or practice. There are multiple platforms that Google indexes for patient reviews including popular sites like Facebook. Organize a review generation process to streamline online reviews using these multiple platforms.
Some patients may be more comfortable leaving a Google review while others Facebook. No matter the case, all of these review platforms are beneficial to your practice’s online reputation and search results.
It’s essential to not only focus on one review platform for two reasons:
- You could be missing out on a number of reviews because a patient may be more likely to leave a review on a different platform.
- All review platforms contribute to overall medical SEO and the reputation of your practice.
You are the best doctor in the biz, make sure your potential patients know it!
Digital Advertising to Attract New, Local Patients
Digital advertising has become an integral part of marketing and will continue to grow more vital in Bangladesh as the search landscape changes and becomes more competitive.
In 2018 advertising platforms, such as Google Ads, have healthy levels of data on consumers offering specific ways to target the ideal audience profile based on age, income, sex, geographical area, interests, and even income level.
When creating your first ad sit down and clearly define what the goal is in running your ads. Is it creating brand awareness in your immediate area? Great idea if people do not know you are around, you are new or offering a new product/services.
Is it to drive traffic to your website with the goal of having a patient take a particular action? Awesome, make sure you have the proper funnels set up to help patients make that decision once they click on that ad.
Maybe it’s to promote a new offer that patients can take advantage of. Either way, clearly define goals and expectations for what a win looks like.
Once you have your goals come up with an ad that grabs the patient’s attention, chances are your first Ad will not be perfect so test, retest and test some more. Test the ad copy. Test the primary ad graphic. Test the target audience. Great ads are continually tested and optimized.
Develop engaging healthcare email marketing to keep your patients up-to-date
Speaking of engaging patients email marketing is one of the best ways that you can keep your patients engaged and stay at the top of their minds. Email is an excellent digital marketing channel for sending informative newsletters, industry news, appointment reminders, and more.
With marketing emails, you can work to build trust with potential patients as well as current customers. By providing your email subscribers with valuable information about their health and your facility, you can work to create and foster positive and long-lasting patient relationships. Newsletters with information that helps patients better understand their health or stay up-to-date with changes at your facility are a great way to stay top of mind.
Email marketing offers the highest ROI of any digital marketing tactic, making it a great option for practices that want to optimize their budget.
One of the greatest benefits of healthcare email marketing is the ability to send targeted messages that resonate best with different audiences. By segmenting your email list, you can create separate lists of patients with similar interests or concerns. This allows you to send more targeted and relevant content to your email subscribers. The more relevance and value you can provide, the more likely readers will be to come to your facility when they need help.
Emails can also make a positive impact on patient retention and customer service. You can use emails to remind patients of appointments. This simple convenience can go a long way in keeping your patients happy and thus getting them to come back.
Create a healthcare content marketing strategy to inform and engage patients
It’s no secret that the medical industry can be downright confusing sometimes. Whether it’s looking for the right type of healthcare facility or getting more information on a complex medical condition, many patients need help making the right choices. That’s where content marketing comes in.
Healthcare content marketing is an essential tactic to include in your healthcare marketing strategy. It allows your practice to educate potential patients through engaging, relevant, and informational content. No matter what type of content you’re creating, the goal is to provide relevance and value for your leads.
The top 3 content marketing goals for healthcare organizations are brand awareness, engagement, and patient loyalty.
Content marketing is a great tactic to use in combination with search engine optimization. Your facility can create content that is focused on certain keywords and phrases that your patients are using to find facilities like yours online. The more great content you have on your website, the more likely your site will be to rank higher on the search engine results page.
Content marketing is also an effective way to establish your practice as a leader in your industry. By creating content about the latest advances in your field or the most up-to-date information helps demonstrate your practice’s knowledge, training, and expertise. Not to mention, your content can also help reflect your professionalism and desire to help patients.
Publishing blog posts and other content about topics that are important to your target audience helps guide the lead nurturing process. If your ultimate goal is to have the person book an appointment online, an informative piece of content that helps them better understand their challenges may be just what they need to finally take action and make an appointment.
Use a professional medical website design to make the right first impression
Almost every aspect of your healthcare marketing strategy leads back to your website. Your website serves as your first impression for new patients. If you want to make the right first impression, it’s vital that you make sure your site design is easy to navigate and gives visitors the information they need to make a decision about whether or not your facility is right for them.
The goal of your website is to give new and potential patients the information they need and to address their questions before they even enter your office. You can do this through well-written and engaging website content that helps the visitor understand the value your facility provides and how they can get started and become a patient. Make it clear which types of services you provide and who they might be right for.
Website content isn’t the only important element of an effective healthcare website. The design of your site also plays a vital role in how patients perceive your practice. Your site should be attractive without being too busy. Everything from the colors and images you use right down to the style of font should give visitors a positive impression about your facility.
Another vital element of healthcare web design is your navigation. If your site is hard to navigate, people will click away very quickly. Use a simple navigation menu that makes it easy for visitors to find what they are looking for as quickly as possible.
It’s also important for your website to be responsive to all devices. Individuals will use the most convenient device to search for a medical provider of the facility. That often means that they may be using their smartphone or tablet, especially if they are on-the-go. If your website isn’t optimized for mobile devices, you may turn potential patients away from your site.
People searching for healthcare providers online will often use a smartphone.
Many medical providers will use professional healthcare web design services to ensure that their site is functional, attractive, and enticing to potential patients. If you do not have an in-house marketing team, hiring a professional web design team that specializes in healthcare site design can help you save time, money, and hassle.
Now that you know which tactics will help you reach and engage potential patients, it’s time to develop your healthcare marketing strategy. Remember if you want to grow and maintain a thriving healthcare practice, you’ve got to stay up-to-date with the latest in healthcare marketing.
A healthcare marketing agency can help you establish digital marketing goals, design a healthcare marketing strategy, and implement the right tactics to help your facility reach more potential patients online while staying within your budget.
We have worked with a few healthcare businesses. For more information about our services, visit our website Or you can contact us to speak with a team member about our digital marketing options for your facility.