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5 Engaging Marketing Campaign Ideas that You Can Adopt

Growing your business and keeping revenue rolling in means consistently crafting posts and promotions.

But motivation can be hard to come by. This is especially true if your recent marketing push fell flat or your engagement rate is low.

The reality? Too many businesses are caught in a trap of ad-hoc marketing. That is, random promotions with no end goal, strategy, or definition of “success.”

If you’re stuck or have no idea what to promote and publish next, we can help. In this blog, we are going to give you a few ideas that you can keep in your mind and plan your next engaging marketing campaign.

5 marketing campaign ideas you can roll out yourself

Alright, enough planning: let’s talk ideas!

Despite popular belief, you don’t have to be an advertising wizard to come up with marketing campaigns. There are more campaign ideas than we could possibly cover in this post.

Although this is good news, it might also serve as analysis paralysis if you’re not sure where to start.

That’s why we’ve decided to keep it simple. Below are five engaging campaign ideas that businesses can adapt with a bit of creativity.

1. Keep customers informed with an educational campaign

Educational campaigns are a solid starting point to help drive sales and raise awareness with new and existing customers alike.

Creating resources such as instructional videos, blog posts, and product demos allow you to educate and sell to your audience at the same time. These same resources are fair game across social posts, email, your website, and even channels like YouTube.

For example, Ruroc recently paired a how-to video campaign with the launch of their Atlas 3.0. With a series of how-to videos and social posts, customers could see the product in action and likewise understand its key features and benefits.

Ruroc uses YouTube to create customer education marketing campaign.

2. Connect with influencers to raise brand awareness

Although influencer marketing is all the rage right now, some brands are still hesitant to get on board.

But with the rise of micro-influencers and influencer discovery platforms, getting connected to someone that’s in your budget and relevant to your audience is easier than ever.

From one-off campaigns to working with influencers at scale, these relationships are ideal for introducing your brand to new audiences.

3. Create a buzz with a contest or giveaway

Giveaways and contests are among the most popular marketing campaign ideas on social media.

The upside of running contests or giveaways is that they have a built-in deadline or schedule. When brands push contests, that’s usually what they’re laser-focused on until the end date.

However, simply giving away a product on its own isn’t particularly engaging.

Well-crafted contests explicitly ask for engagements, including:

  • Follows
  • @mentions and @tags
  • Promoting a #hashtag
  • Creating content

Ideal for sign-ups and brand awareness versus sales, they can give you high returns when you consider what they cost. Just make sure you follow the legalese when it comes to entries and prizes.

4. Engage customers with a user-generated content campaign

User-generated content campaigns are a brilliant way to encourage customers to promote you organically.

Whether through a time-sensitive or ongoing customer #hashtag, you’d be surprised how many people are willing to share their photos and purchases if you just ask.

Stick Fix uses UGC marketing campaign on their Instagram profile.

5. Entice shoppers with holiday campaigns

Reality check: not all marketing ideas need to reinvent the wheel.

Take holiday campaigns, for example. Time-sensitive, color-coordinated campaigns centered around Thanksgiving, Black Friday or Christmas have been around forever. They’re even more popular in the era of eCommerce via email and social media.

Casper uses holiday campaigns around Black Friday hit revenue goals.

No matter what you’re selling, you need to brainstorm new marketing campaign ideas on a regular basis.

Hopefully, this guide inspired you to do exactly that!

But beyond ideas, you also need to understand best practices for executing your campaigns.

Need help with marketing strategy? Contact us right away.