No wonder, the way of marketing has changed all over the world. Be it to millennials or Gen Z.
Digital marketing is the utilization of electronic media by marketers to promote products or services into the market. It is one of the current trends not only in Bangladesh but also all over the world. However, there are a lot of opportunities if it is done right. And with consumers of all ages being busy with their phones, digital marketing is the most effective way to get the maximum benefit and get your brand noticed.
What is Digital Marketing?
In simplistic terms, digital marketing is the promotion of products or services via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t typically in real-time.
4 Future Prospect of Digital Marketing in Bangladesh
Digital workforces and new ways of working:
Startups these days can work with a very small in-house team, yet take on the big boys by using the web and technology to create teams per project. This way of working can be very fulfilling because employees are not stuck in a company, but work only on projects they care about, and where their passion makes a huge difference to the outcome. And this way, start-ups can also avoid unnecessary costs in the beginning. Finding a skilled employee is now easy than ever. You can hire a freelancer and get your work done even if he belongs to a different country.
Digital self-service drives consumer experience:
With an increasing number of consumers spending a major portion of their day on their computers or smartphones, more of these digitally savvy users prefer taking control of their digital user experience and outcomes. Because of these trends, companies have an unprecedented opportunity to build self-service capabilities for these consumers, which go beyond the usual account management. With the new millennial generation preferring digital over the traditional phone or in-person interactions, the bar for B2B companies to deliver Amazon-level consumer experience is quickly rising and almost at the same level as their B2C peers in some verticals.
With digital marketing, advertisers can encourage their prospects, clients, and followers to take action, visit the website, read about products and services, rate them, buy them, and provide feedback that is visible to their market. So, the scope of the engagement with the target persona is quite vast. Brands can do interactive campaigns like quiz contests, review contests, and a lot more.
And your business can be noticed fro anywhere in the world because of digital marketing campaigns. So it doesn’t take long for good publicity to enhance the prospects of a business.
Conscious Consumer Base:
Digital marketing has enabled the path of the consumers to express their thoughts, reactions regarding the activities of a brand. Those days are long gone when consumers were less conscious about what a brand is doing apart from selling quality products.
For example, if we go a little back and take a look at the recent “Fair & lovely” incident, Unilever had to change the brand name of their most embraced brand “Fair & Lovely” after decades. Because there was massive discussion regarding how it was promoting whitening products and setting fairness as a beauty standard. After decades these things rose because consumers are now more conscious than ever.
And now that you know what the consumers think about your brand, or what they are talking about you can always market your product accordingly or provide exactly what your consumers want. This is the same as your customers talking to you and you acting accordingly after listening to them. Thus, it helps you to build a strong relationship with your customers.