If you are new in business, then I doubt that you will be able to withstand any damage to your brand. Big companies can afford to experiment and make mistakes because they possess the ability and cash to redeem the image of their brand; but not you.
Your brand being damaged can be the single worst nightmare you might experience in your entrepreneurial life. When there is already so much to be worried about in a business, with all those numbers and figures to monitor everyday; then why have another worry over your shoulders?
Here is a list of the 3 things that can damage your brand.
1. Not Listening To Your Audience
One of the biggest shifts the content marketing revolution has brought about is the change in focus of communications.
Great brands tend to be speedy and agile. Understanding their customers’ wants, needs, and challenges give them the ability to react and update marketing communications campaigns in real-time.
When brands don’t listen to what consumers are saying online, they are missing opportunities to reinforce brand messages as well as garner potential sales.
Consumers are accustomed to having brands respond after mentioning them on social media. When brands don’t respond, they’re sending a message of being too busy to respond or just not concerned with what customers are saying. All of which may hurt a brand.
2. Developing Low-Quality Content
Consumers naturally expect that brands are capable of creating high-quality content. Consumers may associate your brand with the quality of the content developed.
If your brand produces lower quality content, it increases the likelihood of being hidden behind several pages of search engine results.
Google, for example, becomes more determined to drop brands with lower quality content. Naturally, so will your customers. In the end, this may hurt your brand financially.
By developing high-quality content, your brand becomes an attractive resource for consumers.
For video based content, low-quality content has:
- Poor sound quality
- Bad lighting
- Poor technical production (i.e. buffering, resolution, etc.)
For text-based content, low-quality content is:
- Duplicate content: such as changing words to form new blog posts or reusing the same content more than once
- Keyword stuffed content (this is an outdated technique but I have found some sites that still use it)
- Irrelevant to your reader
3. Having A Poor Website Design or Online Presence
Packaging impacts customer impressions so much that the perceived quality and taste of the products can be affected.
So, if you are building a website or considering a redesign, be sure that your new site conveys quality with an organized, uncluttered layout, with good use of images.
46% of website visitors claim that website design is their number one criteria for determining the credibility of a company.
A Poor website design has:
- A complex, busy layout
- Lack of navigation aids
- Small print
- Too much text
First impressions are important and the look and feel of a website greatly influence a consumer’s perception of a brand.
So, you shouldn’t end up doing these above-mentioned things that might result in a great loss for your brand.