Artificial intelligence marketing (AI Marketing) is a method of leveraging customer data and AI concepts like machine learning to anticipate your customer’s next move and improve the customer journey.
In this blog, we will show you 5 super impressive examples of AI marketing from which you can take ideas and implement them in your brand’s AI marketing in Bangladesh.
1. Alibaba Opens a FashionAI Store
Retail giant Alibaba opened a physical “FashionAI” store in Hong Kong with the goal of streamlining the fashion retail experience through the use of Artificial Intelligence.
The store is equipped with intelligent garment tags that detect when the item is touched and smart mirrors that display clothing information and suggest coordinating items.
Alibaba also has future plans to integrate the brick-and-mortar store with a virtual wardrobe app that will allow customers to see the outfits they tried on in-store.
Alibaba’s use of technology is a response to the consumers’ shifting expectations. According to a recent report by Retail Dive, 46% of those surveyed said positive experiences with technology give them more confidence in a particular brand, while 44% said that satisfying experiences would make them want to visit a business more frequently.
2. Customers Create Custom Nikes in 90 Minutes
Source: Nike
In 2017, Nike launched a system that allowed customers to design their own sneakers in-store. The “Nike Makers’ experience” allows customers to put on blank Nike Presto X sneakers and choose their own graphics and colors. Using augmented reality and projection systems, the system then displays the design on the blank shoes. The designs are printed on the sneakers and available to the customer in about 90 minutes.
This customer engaging feature not only drove sales but more importantly, allowed the sneaker brand to collect data about customer preferences. Nike then used this data with machine learning algorithms to design future products and deliver personalized product recommendations and marketing messages.
3. BMW Builds An AI-Enhanced Sports Car With a Personal Assistant
Source: BMWGroup
BMW’s AI-enhanced sports car is a product designed for the car and technology enthusiast who values exclusivity and early adoption. (Prices for the BMW I8 start at $150,000.) The car has the technology to learn about its driver and then automatically adjust systems and cabin experience to suit each individual.
The car brand also launched an intelligent personal assistant that enables drivers to communicate with their cars in the same way that they do with their smartphones. The tool acts as a voice-activated manual, can predict travel routes, deliver alerts, and integrate with other apps.
BMW’s focus on technology-enabled cars is a play to keep its customers loyal. According to a survey by Cox Automotive, more than half of drivers are willing to sacrifice vehicle color, style, and brand to get the latest technology.
4. Unilever Helps Ben & Jerry’s Identify the Trend for “Ice Cream for Breakfast”
Source: CampaignLive
Consumer Goods company Unilever is using AI data centers across the globe to synthesize insights from a range of sources including social listening, CRM, and traditional marketing research. Using this technology, Unilever discovered a link between ice-cream and breakfast: there are at least 50 songs in the public domain where the lyrics talk about “ice-cream for breakfast” and businesses like Dunkin Donuts are already selling ice cream in the morning.
Unilever took this insight and developed a range of cereal flavored ice creams (including Fruit Loop and Frozen Flakes) for the Ben & Jerry’s brand.
So, you see how a simple insight can help you big time?
5. Sephora Chatbots
Source: Clickz
By 2021, it is predicted that a major portion of consumer interactions will be handled without a human agent. Beauty brand Sephora was an early adopter of AI. They began using a chatbot to dispense beauty advice on Kik in 2017.
Sephora’s chatbot helped consumers narrow down choices, beginning with a quiz about their product preferences. This was especially helpful in the cosmetics industry, where the options can be overwhelming and difficult to purchase without testing a product in person. Sephora gained valuable insights from their chatbot and saw enough engagement from that experiment that it’s since launched more chatbots on Messenger.
From valuable insights to personalized product recommendations and technology-enabled assistance, AI in marketing is already driving some of the biggest advances in overall customer experience.
What impressive examples of AI in marketing have you seen lately?
If you’re interested in learning more about different marketing strategies that can help your brand, check out our resources.
