An effective content marketing strategy can increase brand awareness, create new customers, drive revenue and, most importantly, help ensure brand loyalty, conversion, and growth. So what do you do to make your strategies even more effective?
Wondering what content marketing is? Learn from here.
We think the more specific your content is, the better it is. Contents can be of different types. Apparently a general set of strategies won’t help that effectively. Specific types of content suited for your business and channels you are operating would do.
Let’s have a look at what we got.
If you haven’t noticed yet, you’re reading a blog post. Blog posts live on a website and should be regularly published to attract new visitors and readers. Posts should provide your audience with precious content that will make them interested in sharing posts on social media and other websites. We suggest the duration of blog posts from 1,000 to 2,000 words. More than this, lengthy and boring. Less than this, less informative.
Ebooks are cross-generation tools that potential clients can access their contact data after submitting a lead form. Typically, they are longer, more in-depth, and less frequently posted than blog articles written to draw tourists to a website.
The next stage in the process of inbound marketing is ebooks. Readers may want more data after going through a blog post. This is where calls-to-action (CTAs) come into play, leading people to a landing page where they can send their contact data and purchase an ebook for their company to discover more useful information. In turn, the ebook producing company has a new lead in contacting the sales team.
White papers are in many ways similar to eBooks. Another kind of long-form content that can be effective as a lead magnet is the whitepaper. The main difference between eBooks and white papers, however, is that white papers tend to be a little more informative, data-driven, and detail-focused. This makes whitepapers one of the best for B2B and other small business content marketing.
One of the white papers ‘ greatest benefits is that they can help your small business collect new lead information. 76 percent of buyers surveyed said they were willing to share information about themselves with a company in exchange for a white paper, according to a 2019 Intercom report.
Case studies are your chance to say a customer’s story that worked with you to solve an issue. Your most versatile form of content marketing may be a case study because it can take many distinct forms— some of which are on this list. Okay, case studies may take the form of a blog post, ebook, podcasts, etc. Even an infographic.
You work on these case-studies to show customers how your other clients are receiving benefits. Before choosing a customer for a case study, you better determine which form the testimonial will take. While you can provide general applications or uses for your products or services, a real-life example is often more valuable as it helps your business build confidence with new leaders.
Recent studies may change a bit, but the deviation is not that high.
Templates are a very useful content format to try as they generate leads for you while offering enormous value to your audience. If you provide your audience with template tools to save them time and help them succeed, they are more likely to continue to engage with your content in the future.
In fact, we have seen the highest traction in our blog post, when we include a template that our audience can use.
Infographics support companies to educate their audiences and provide helpful data for leads and clients to add value. This visual content marketing format enables viewers to better visualize information such as statistics in order to get a better concept of why something is beneficial or how something operates. Here is an illustration of a powerful NY Brite infographic
If you’re trying to share a lot of information in a format that’s evident and simple to comprehend, this is an excellent content format for infographics.
Infographics and slides with visual info’s work great.
Nothing engages more than a video does. Today’s consumers watch more video content than ever before. A third of all internet activity is actually spent watching video content. This makes video one of the finest content marketing kinds to reach and engage your target consumers. Regardless of your sector.
- According to Effy, social videos have an increase of 1200% more shares compared to other content types.
- Based on research by Think, consumers now prefer to watch a video about a product first before buying it. Whether it’s a product review, unboxing or how-to videos, they will surely look for it online. It just shows how videos can greatly affect their decision to buy a product or not.
- In a study by Insivia, it was stated that landing pages with video content have a higher conversion rate, garnering up to an 80% increase.
Starting a podcast will enable the audience to find your brand if they’re not into reading content daily. The number of podcast viewers is increasing— almost one-fifth of our population has been listening to a podcast in the past month of this year. If you have interesting people to interview or to host discussions, consider podcasting as another format of content to experiment with.
Checklists are a type of worksheet that provides a list of things to do in a step-by-step process to achieve your desired outcome. For tiny companies, these are excellent content assets because they are simple to create and promote, yet still add important value to your target audience.
Another of the highest-performing kinds of content marketing is interviews with industry specialists or even your own clients who have expertise in this. Interviewing content offers your site tourists with useful data that can assist them to comprehend their problems and needs a thousand times better. Not to mention it’s an excellent way to position your business as an industry specialist.
Social Only Content
Once you have published content on your own website frequently for a while, it maybe it’s time to think about sharing your content to other websites. This could involve repurposing and posting content in new formats on your blog, producing original content specifically for internal locations— such as Medium— or posting content on different social networks on websites. As a part of your content marketing strategy, how you use social media posts will depend on what your strategic goals are. There are a few distinct ways in which the different social media channels can be used to directly influence the buying choices of your target market when it comes to conversions.
However, posting on social media is key to expanding the reach of your brand and presenting your content to your clients where you know they’re spending their time. Social networks frequently used for content marketing:
You can post, photos, GIFs, Stories, Short Video and AR experiences for your audience using the in-built social tool they offer.
Yes, you should also participate in forums like Quora or Reddit and answer the crucial question asked around your brand and products to the consumers directly. That can help you to create customer-focused FAQ’s and later on, you can share them on your own media channels to make them as standalone content.
If you are new to this. Then read our blog that why a popular forum site Quora is becoming important for marketers in Bangladesh and other countries.
If you’re looking for a specific type of content support for your business. Contact us to book.