Are you wondering how you can use Pinterest to market your small business, company, blog, or to promote your product in Bangladesh? Visual marketing on Pinterest is a low-key, self-paced way to reach people and get the word out.
Pinterest marketing is using Pinterest as a tool to increase awareness of your business. Pinterest marketing is not just for bloggers but also for any business looking to increase their audience utilizing a visual platform. Pinterest drives organic traffic back to a website and helps increase the overall awareness of a brand or business. So, it can be an effective platform for you to market your brand here in Bangladesh.
How Pinterest Marketing Works?
Pinterest is a social media platform that allows users to share visual content, similar to Instagram, but it differs in that every Pin can be linked back to your website or other content. Instagram currently only allows links in ads or in the biography section, so it is not useful if you are looking for traffic to your website, product pages or blog.
Sharing or posting content on Pinterest is called “pinning.” Users “pin” a piece of new content to a “board.” A board is a collection of Pins that usually share a common theme. You can create new boards around any topic from classic cars to parenting tips.
Pinterest users typically use the platform to save ideas and products that you want to remember or revisit later. It is also used to bookmark articles or blog posts that you want to read later. Pinterest is different from other “social media” networks because it focuses more on research and inspiration. While Facebook and Instagram focus more on sharing information or posting about your life, Pinterest is for inspiration, research, and buying.
How to Market on Pinterest in Bangladesh?
Here are a few tips on how to start marketing on Pinterest in Bangladesh.
1. Build Your Authority
There are a lot of businesses benefiting in multiple ways by leveraging Pinterest marketing. One simple way to use Pinterest is to build and grow your brand authority in Bangladesh. Which can help you get more of your prospective buyers to trust your brand and do business with you.
It doesn’t matter what product or service you are selling, you can always use Pinterest to make more people aware of your brand and lead them to buy from you.
For example, if you’re in the beauty niche, you could create Pinterest boards that help and educate women interested in getting a total makeover. This not only allows you to strengthen your brand but also lets you promote your products in a creative manner.
The best part is you don’t have to produce all the content yourself when pinning. You can take a mix and match approach by sharing from various other authoritative sources, which helps you showcase your industry knowledge to followers.
The idea is to give your followers the impression that your Pinterest account is THE place to find useful and reliable information about your industry.
When you build your authority this way, you end up-
- Building consistent trust with your target audience and strengthen your relationship with them.
- Experiencing a higher level of customer loyalty, which can translate to repeat sales in the long-run.
- Getting more referrals from happy customers and prospects who turn into your brand advocates.
2. Grow Your Reach
Let’s face it, every business wants to increase its reach, because it can lead to bigger sales numbers. Having a larger size audience is also the key to testing new products and getting targeted feedback. Pinterest has a highly accessible community that you can leverage to reach out to a bigger set of your audience.
In order to actually grow your reach the right way, you need to have a strategy up your sleeve. Something that isn’t commonly used (or abused) by other marketers.
One such strategy is leveraging group boards. The idea is to go out there and connect with popular Pinterest users who have managed to build a big, loyal following. And then collaborate with them so that you can get your content in front of the right audience.
This “joint venture” allows both parties to benefit. You get a higher degree of exposure and build your authority by partnering with a relevant brand from your industry. And they get to share more value with their followers.
Now, if you want this collaboration to bring results, you have to get in your prospect’s shoes and look at things from their perspective. Their followers should be relevant to your content and vice versa. This joint venture should make sense at all levels.
With a bit of strategic thinking, you can quickly tap into a bigger segment of your audience.
3. Increase Your Traffic
Traffic is what makes a website tick. Without the right kind of traffic coming in, it’s simply not possible to grow your web presence and increase your online sales. Even though there are many paid and free ways to generate relevant website traffic, Pinterest can leave many of these methods in the dust when applied properly.
Given the popularity of Pinterest and the way it has grown, it shouldn’t come as a surprise that it can help you get even more referral traffic than YouTube and LinkedIn, combined. However, you won’t be able to generate traffic unless and until Pinterest users-
- Find your content appealing and useful enough to share.
- Repin your pins to their boards on a consistent basis.
Pinterest users that have been successfully using the platform for marketing know-how to pin great visuals. They don’t share images just for their visual appeal, but also because they’re valuable pieces of content that:
- Solve a real-world problem and offer an effective solution
- Inspire people to take a positive set of actions
- Offer something that is worthy or desirable
- Appeal to a certain interest/activity
- Our unique and creative in their own way
Driving lots of traffic from Pinterest is not rocket science. It’s completely doable for a brand that has laid a strong foundation.
5 Powerful Tips to Get Your Pins Noticed
If Pinterest looks like a platform that would work for your business, then you need to ensure that you’re not aiming in the dark. In other words, you have to take the needed steps to ensure your pins get more exposure.
Your content on Pinterest has to get noticed by your target audience on Pinterest, whether they’re following you or not. Or else you’ll only be wasting your time and resources with Pinterest marketing.
Given below are four tips to help you do so:
1. Optimize for Pinterest Search
Getting found on Pinterest becomes a lot easier when you’ve optimized your presence for search. Because a large majority of active Pinterest users are regularly using search to find pins.
So make sure you optimize the following to get the most out of your Pinterest marketing efforts…
- Your Name
Your Pinterest user account name shouldn’t be treated like just another name. It’s an important element that can help you appear in relevant searches, but only if you optimize it well. People searching on Pinterest use various types of terms. Your aim should be to appear in the search of the term that is more relevant to your brand and is also popular. When you have zeroed on such a keyword, add it to the end of your brand name. This way you’ll have a better chance of people finding your Pinterest account when they search.
- Your Boards
No matter how good your Pinterest boards are, they’re not going to benefit your marketing campaign if your target audience doesn’t get to find them. Try to use your primary keywords in the titles of each of your boards. While people may not find all your boards through the search option, you’ll still increase your chances of getting found by the right people.
- Your Pins
Think of your Pin description as a quick intro to your visual. Using the right keywords in your Pin description can help you show up in the search results more often. A simple yet effective way to come up with keyword ideas for your description is to type in your root keyword in the Pinterest search box. This should automatically give you a list of popular keyword suggestions that people are using to search on Pinterest.
2. Maintain Day-to-Day Consistency
When it comes to pinning, a lot of brands make the mistake of being irregular with it. Pinning consistently can help you in two ways:
- Get more people to find your pins, which means more exposure and traffic.
- Boost the number of relevant followers to your Pinterest account that actually likes your content.
Now, maintaining consistency can prove to be a challenge for busy brands that are also focused on other marketing activities. In such a scenario, you should at least try to pin five to ten visuals in a day.
However, if you do have the time or have a dedicated individual work on your Pinterest marketing, then you can take your pinning activity to the next level. As reported by Pinterest content distribution network Ahalogy, pinning up to 25 visuals per day is a highly effective way to increase your Pinterest presence and grow your influence.
Once again, being consistent means pinning the same amount of pins everyday. Whether it’s 10 pins or 30 pins – there needs to be a balance. Because that’s exactly what your followers expect from you.
3. Experiment with Timing
There is no definite formula when it comes to getting your pinning timing right. Depending on whether your business is targeting a local audience or a global one, you should always experiment with your timing when you are pinning.
Also, Pinterest is a busy social media site with many different types of people using it. So try pinning throughout the day at different times so that you’re reaching out to a bigger set of your audience.
Finding the optimal pinning time differs from brand to brand due to various factors. Which is why it makes sense to test and use the data you get to pin at the right times. You should keep an eye on how your followers (and non-followers) respond to your pins at different times.
4. Use high-quality images
Let’s face it, Pinterest is almost the same as Instagram. It’s all about the visuals. Pinners usually go here to find ideas or inspiration for almost everything. And having high-quality images is the key to selling your brand on this platform. It’s vital for these images to be enticing.
These are some tips that you can try:
- If you’re selling beauty products, clothes, accessories or footwear, you should use real people to model them in everyday life settings. Also, don’t forget to highlight the product in your model’s pose.
- And if you are selling home decor, furniture or goods, it’s best to capture their photo in a home setting. This will help the users to imagine what it will look like in their home if ever they decide to purchase it.
Always ensure that the images are captured from the best angle and of high quality.
5. Repin Older Pins
Gaining targeted followers to your Pinterest account is only one part of the equation. The other part is to actually get them to see your pins. The fact is, not everybody is going to notice every pin you post. Which means you need to go beyond regular pinning to get your pins noticed and clicked upon.
An underrated way to do this is to repin content that you previously pinned to your account. For example, if there’s a pin you posted a month ago that got a great response, why not repin it and get a higher response? This could be done with pins that you posted days, weeks or months ago.
Many of your new followers will be eager for great content. When you repin older pins that have already garnered a good response, you’re delivering proven value to these fresh followers.
What’s more, if you’re using Pinterest to drive awareness of your products and get more sales, you can remind your followers (would-be buyers) of what you have to offer.
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