Recently, international trade dominated the world headlines. Marketing and Trading are taking over this era. Many of the discussions focused on the threat of a trade war, tit-for-tat tariffs, and global trade order health. Technological disruption for the global trading system is not new. Accenture published “Accenture Technology Vision 2018” last year. Accenture’s annual technology report predicts important technology trends that are likely to disrupt business and marketing over the next three years. Emerging technology is now affecting all four “Ps” through consumer behavior, operational technology, and the entire marketing system. Here you’ll know about 5 technologies that can disrupt or change or have a great impact on marketing in the near future:
Consumers’ allegiance shifts from trusted brands to a trusted AI assistant:
Firstly, Alexa, Siri we’re quite familiar with these AI assistants in our day to day life. It is assumed that these assistants will transform how businesses communicate with their clients over the next decade as all the firms and others struggle to create the preferred consumer AI platform. They will become the main channel through which individuals will get data, products, and services, and marketing will transform into their attention fight. This is going to be a horrific disruption for present marketing platforms.
Secondly, advanced robotics is an exciting fresh field that will see ever more advanced robotics across a variety of sectors. For example:
This video says a lot about what today’s robotics technology is capable of. Think what other opportunities are just beyond the horizon if a robot can make a paper snowflake. In fact, according to IEEE Spectrum, there are a number of fields where sophisticated robotics can generate disturbance in consumer tech, from consumer drones to cloud robotics.
There is enormous potential for fresh designs and products (medical implants based on the tail of a seahorse for a beginning), and there is every possibility that robotic technology will have an effect on consumer technology and gadgets markets.
Again, we all are aware of the what VR is. The use of computer technology to produce a simulated environment is virtual reality (VR).
In latest years, judging by the growing buzz around VR tech at technology conferences like CES, virtual or eye tracking products are rapidly becoming a reality (not even joking).
Undoubtedly, he technology could have a major effect on the experiential marketing of the next generation. For example, in the travel industry, businesses could create immersive VR experiences to give people a sense of the places or vacations they are interested in buying.
In the latest funding round, Magic Leap, a U.S .- based startup, raised $827 million within a very short span of time. Here’s a video that shows their tech’s potential in action:
It won’t be long before we see brands using technology as part of their advertising combination creating immersive experiences.
Customer service is an area in which digital transformation is progressing at a blinding speed, for better or worse. Gartner predicts that within 2 or 3 years, the average person will have more discussions with bots than their partner.
Nevertheless, Many top marketers believe that chatbots will quickly become more advanced, dramatically lowering the cost of routine customer care operations and often enhancing customer experience, and there is no better alternative at this time. There’s no doubt that in upcoming years, Chatbots will rapidly comprehend the tone, content and high-value conversational routes expected to fulfill different goals.
Data Veracity: The Importance of Trust:
Finally, businesses are now facing a fresh type of vulnerability by transforming themselves to operate on information. This includes information that are incorrect, manipulated and biased. Using this information results in corrupted company ideas and skewed choices. Companies must follow a dual mandate to maximize truthfulness and minimize incentives for information manipulation to tackle this challenge.
In addition to that, at the University of Warwick ,scientists have discovered that some rideshare riders organize concurrent sign-offs. This generates a driver shortage and causes the price increase. They then log in back to the greater fares for rides. Such systems must be intended with this in mind that are managed by algorithms. The more a client complains, the more appeased he is in client service settings. Companies should therefore ensure that they do not reward poor behavior. Rather, it is about exploring methods of promoting generous behavior.